Our Story

We started Serafina because Indian women deserved better.

Better than waist-gaps. Better than see-through fabric. Better than imported activewear designed for bodies that don't look like ours.

I'm Dolly — Engineer (BITS Pilani), MBA, twelve years in New York between Big 4 boardrooms and makeup chairs. I came home to India and looked for activewear I could actually live in. Something buttery-soft. Something that flattered. Something that didn't squeeze the breath out of me at 8 PM on a Tuesday.

It didn't exist. So I made it.

Every Serafina piece is designed for the Indian body — high-rise compression that flatters, not hurts. Hormone-safe fabric (zero polyester, zero microfiber, zero hidden carcinogens). Sewn in small batches in India by women who know how women actually move.

This isn't fast fashion. We make 20 of each piece. When they're gone, they're gone.

If you've ever returned six pairs of leggings because none of them fit — you're who we built this for.

— Dolly Shahani, Founder